It started by offering a 6 months free trial supported by ads. When it reached the US market in 2011, the brand had a different strategy. In February 2009, Spotify began public registration for the free service in the UK.Īfter its anticipated success, the company returned back to the “invitation-only” policy at the Christmas season the same year.Ĭoupled with that, the brand launched premium cards for listeners that allowed them to upgrade to “Premium” for 1, 3, 6, or 12 months. At the same time, it launched its paid services available for everyone. Initially, the platform provided free accounts only by invite, so it could better manage growth. You also get to stream your music with better quality. Premium option – where you pay a monthly fee and you get to explore the entire library of the platform, undisturbed by ads.Free option – where you can listen to music as much as you want, but you also have to listen to ads every few songs.Spotify provides music on demand through two options. But by 2011, it launched on the US market, which presented great potential for growth. Spotify’s history began in 2006 when the company was founded and 2 years later, in 2008, the app hit the market.įirst, it was available only in 6 countries in Europe.
The name of Spotify comes from combining the words “spot” and “identify.” 1.
Ever since its inception, Daniel Ek has been the CEO and the driving force behind the company’s success. The company was founded by Daniel Ek and Martin Lorentzon. Spotify is intended to help stop the illegal downloading of music by providing affordable music streaming. It aims to make music universally accessible. It’s an international media services platform that allows you to access, download, and listen to millions of tracks on any device. What Is Spotify and How Did It Come To Be?Īs it usually happens in these stories, Spotify was the solution to a problem. Judging from Spotify user statistics, the platform’s popularity seems to grow with each year.īefore we dive deeper into our detailed Spotify stats and see what makes the platform such a hit, let’s look at its history.
Users can choose from over 3 billion playlists.The platform supports over 700,000 podcasts titles.Spotify is available in over 79 countries.There are o ver 50 million tracks available on Spotify.113 million of Spotify’s subscribers are premium listeners.Spotify’s total monthly listeners up to September 2020 are 248 million.Mesmerizing Spotify Statistics (Editor’s Choice): And yet, it’s the most popular music streaming platform.ĭon’t believe me? Check out the numbers below. In most cases, it is a combination of all.īut Spotify is the lone wolf here. Is it by the quality of its service or product? How can you tell if a company is successful?
0 kommentar(er)
